The creative direction for Clerestory was inspired by the intersection of architecture and fashion — a reflection of the founder’s background in architectural design and her deep appreciation for structure, form, and detail. Drawing from the concept of the clerestory itself, the collection embodies light, balance, and intentional design.

 

For this branding shoot, I developed a visual story that translated her journey from architecture to fashion into a compelling editorial experience. Through carefully curated layouts, composition, and styling, the shoot highlighted the brand’s signature pieces while capturing the artistry behind the collection. The final imagery blends modern architectural elements with refined fashion storytelling, creating a campaign that feels both elevated and deeply personal to the brand’s identity.